Houston based business, Legacy Marketing Services, will unlock the secrets of event marketing at an upcoming seminar, The Exhibitor’s Edge.

The seminar will provide information to businesses on how to incorporate events into their marketing plan.  The seminar was conceived by Carla Alvarez, owner of Legacy Marketing Services, based on her participation in organizing community events.  “One thing that I noticed at all the events I have helped with is that only three to five percent of the vendors, whether they were service or product oriented, had a good method for maximizing their return as an exhibitor,” stated Alvarez.  “There was so much missed opportunity that I wanted to provide a resource for current and potential participants.”