A big part of creating any identity piece, whether it be a web site, a logo, or print, is picking the font that best conveys the image you want to project.

Fonts.com, which is a commercial font broker, compiled a collection of logos of well known companies with a listing of the font used in the logo.

The well known "m" in the M & M logo is Rockwell Condensed.

ITC Avant Garde Gothic is a popular one with Mobil and Adidas both using a variation of it.

The National Geographic uses the old standby of Times New Roman.

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